Evaluating Export Readiness : A Framework for Analysis

• This study attempts to: 1) build a comprehensive framework for assessment of export readiness of developing countries’ firms, and 2) evaluate export readiness of Iranian firms. The study database consists of 12 cases (companies) and 21 experts’ views who suggested “good export practices”. Our data includes: in-depth interviews, self-administered questionnaire and documents analysis. Both quantitative and quantitative analyses are used. By gap analysis of current and desired/accepted situation, the degrees of readiness are explored. The study is resulted in a framework, which is developed upon integration of the earlier literature and models, empirically tested and verified covers evaluation of: corporate Profile, export Awareness, export Readiness, and export Operation (PARO model).

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Export readiness

Paro model

export awareness

Export readiness

Export operation

Publikations- och innehållstyp

vet (ämneskategori)

kon (ämneskategori)