Archetypes of Rivalry : Narrative responses of Polish radio station managers to perceived environmental change

• Purpose – The purpose of this paper is to show how managers of Polish local radio stations construct their organizations in terms of archetypes of rivalry as a response to perceived changes in the environment.Design/methodology/approach – First the central notions are explained, such as market, competition, archetype, and then the findings from a prolonged empirical study are presented.Findings – Environmental change is seen as the plot on the managers' narratives, whereas the chosen archetypes of rivalry – as characters in those stories – are supposed to handle the changes.Originality/value – The paper explores some aspects of the narrative construction of environmental change.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Ledarskap, entreprenörskap och organisation

Ledarskap, entreprenörskap och organisation

Publikations- och innehållstyp

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