Corporate Social Responsibility and the Globalization of Business Systems : The Case of Sweden

• The globalization movement in recent decades has meant a rapid growth of trade, financial transactions and cross-country ownership of economic assets. In this paper, it is examined how the globalization of national business systems has influenced how Corporate Social Responsibility (CSR) is framed. This is achieved through text analysis of CEO letters in major corporations in Sweden under a period of transformational change of the Swedish economy. The results show that the discourse about CSR has changed from a national and communitarian view of responsibility (a negotiated view of CSR) towards an international and individualistic view of responsibility (a self-regulating view of CSR). In the end of the paper it is concluded that this development deserves further scholarly attention.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

HUMANIORA  -- Språk och litteratur -- Studier av enskilda språk (hsv//swe)

HUMANITIES  -- Languages and Literature -- Specific Languages (hsv//eng)

Nyckelord

Corporate Social Responsibility

Globalization

National business systems

Corporate annual reports

Text analysis

Sweden

Business administration

Företagsekonomi

Humaniora

Humanities

Publikations- och innehållstyp

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