Industrial marketing communication : a (r)evolutionary journey from marketplace to marketspace

• This article looks back over a decade-long research project that investigated the use of industrial marketing communication tools by industrial sellers and buyers in Sweden. It was found that the Internet during “Part I” was simply an evolving tool within the industrial marketing communication “toolbox.” In “Part II” it became a revolutionary, multipurpose tool.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Industrial Marketing

Industriell marknadsföring

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)