Aktivitet: Visiting Scholar - Michigan State University

• During the period of August 1995 through January 1996, I was appointed, "Visiting Scholar" at Michigan State University, where I had done my undergraduate work in Advertising from 1981-1988. During this autumn of 1995 I was under the supervision of Professor Gordon Miracle at the Department of Advertising & Public Relations, taking two doctoral courses and working on my doctoral thesis.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Industriell marknadsföring

Industrial Marketing

Publikations- och innehållstyp

pop (ämneskategori)

ovr (ämneskategori)