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Aktivitet: Journal of Business and Industrial Marketing
-
- Foster, Tim (author)
- Luleå tekniska universitet,Industriell Ekonomi
- (creator_code:org_t)
- 2014
- English.
- Other publication (pop. science, debate, etc.)
Abstract
Subject headings
Close
- Reviewed article: "Information technology utilization for industrial marketing activities: The IT–marketing gap"
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Industriell marknadsföring
- Industrial Marketing
Publication and Content Type
- pop (subject category)
- ovr (subject category)
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- Luleå University of Technology
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