Facebook Users Attitudes towards Secondary Use of Personal Information

• This paper reports on a study of how user attitudes to institutional privacy change after exposing users to potential inferences that can be made from information disclosed on Facebook. Two sets of focus group sessions with Facebook users were conducted. Three sessions were conducted by demonstrating to the users, on a general level, what can be inferred from posts using prototypical software called DataBait. Another set of three sessions let the users experience the potential inferences from their own actual Facebook profiles by using the DataBait tool. Findings suggest that the participants’ attitudes to secondary use of information changed from affective to cognitive when they were exposed to potential third-party inferences using their own actual personal information. This observation calls for more research into online tools that allow users to manage and educate themselves dynamically about their own disclosure practices.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Information Systems, Social aspects (hsv//eng)

Nyckelord

Privacy

Facebook

User attitude

DataBait

Information systems

Informationssystem

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)