Marketing and supply chain coordination and intelligence quality : A product innovation performance perspective

• Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications.

Ämnesord

TEKNIK OCH TEKNOLOGIER  -- Annan teknik -- Övrig annan teknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Other Engineering and Technologies -- Other Engineering and Technologies not elsewhere specified (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Market intelligence quality

Supply-chain

Coordination

Sweden

Entreprenörskap och innovation

Entrepreneurship and Innovation

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)