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How Many Likes are Good Enough? An Evaluation of Social Media Performance : An Abstract
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- Ferreira, Caitlin C. (author)
- Luleå tekniska universitet,Industriell Ekonomi,Red & Yellow Creative School of Business, Cape Town, South Africa
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- Robertson, Jeandri (author)
- Luleå tekniska universitet,Industriell Ekonomi,Red & Yellow Creative School of Business, Cape Town, South Africa
- (creator_code:org_t)
- 2020-06-16
- 2020
- English.
- In: Marketing Opportunities and Challenges in a Changing Global Marketplace. - Cham : Springer Nature. ; , s. 161-162
- Conference paper (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Social media
- Expectation confirmation theory
- User-generated content
- Perceived performance
- Industrial Marketing
- Industriell marknadsföring
Publication and Content Type
- ref (subject category)
- kon (subject category)
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- Luleå University of Technology
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