Reclaim the brand name

• In our time, it is not the product itself which carries value, but rather the brand name that comes with it. Brands – protected by copyrights laws – represent financial and emotional value. People wanting to create social change therefore need to look beyond the product and focus on the brand instead. In order to change, go for the brand.

• In our time, it is not the product itself which carries value, but rather the brand name that comes with it. Brands – protected by copyrights laws – represent financial and emotional value. People wanting to create social change therefore need to look beyond the product and focus on the brand instead. In order to change, go for the brand.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

Nyckelord

Guarana

copyrights

globalization

art

multinational companies

Guarana

copyrights

globalization

art

multinational companies

Publikations- och innehållstyp

vet (ämneskategori)

art (ämneskategori)