Το τέλος του κρατικού ελέγχου στο brand-image του έθνους : Hero-culture και τουρισμός

• Analysis of developments and themes in international advertising by the Greek department of tourism: topics and images, themes and references are analysed and discussed in connection to the need for more actual image and identity-presentations. Discussion of tourism-advertising as place marketing and branding. The book is written in Greek.

Nyckelord

Place marketing

place branding

image-building of nation

tourism

Greece

national stereotypes

advertising

cultural development

spatial planning and development

Publikations- och innehållstyp

vet (ämneskategori)

kap (ämneskategori)