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Factors Influencing...
Factors Influencing the User Acceptance of Alipay
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- Guo, Huijuan (författare)
- Mittuniversitetet,Avdelningen för ekonomivetenskap och juridik
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- Huang, Xin (författare)
- Xian Jiaotong Liverpool Univ, Suzhou 215123, Peoples R China
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- Craig, Paul (författare)
- Xian Jiaotong Liverpool Univ, Suzhou 215123, Peoples R China
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(creator_code:org_t)
- 2015
- 2015
- Engelska.
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Ingår i: PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON ECONOMY, MANAGEMENT AND EDUCATION TECHNOLOGY. - 9789462520974 ; , s. 344-347
- Relaterad länk:
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https://urn.kb.se/re...
Abstract
Ämnesord
Stäng
- This study looks at factors that influence user adoption of third-part-payment systems such as Alipay and PayPal. A research model and five hypotheses are proposed based on the Unified Theory of Acceptance and Use of Technology (UTAUT). These relate different factors to user adoption and form the basis of a survey which we present to a sample of 207 Chinese consumers. Our hypotheses are tested using a paired t-test with results revealing that, social influence, performance expectancy and facilitating conditions are the factors most likely to affect user adoption.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Alipay
- third-party online payment
- user adoption
- UTAUT model
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)
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