Tyck till om SwePub Sök
här!
Search: id:"swepub:oai:DiVA.org:miun-44800" >
Customer-based Dest...
Customer-based Destination Brand Equity Model
-
- Chekalina, Tatiana, 1979- (author)
- Mittuniversitetet,Institutionen för ekonomi, geografi, juridik och turism
-
- Fuchs, Matthias, 1970- (author)
- Mittuniversitetet,Institutionen för ekonomi, geografi, juridik och turism,Department of Economics, Geography, Law and Tourism
-
- Lexhagen, Maria, 1968- (author)
- Mittuniversitetet,Institutionen för ekonomi, geografi, juridik och turism,Department of Economics, Geography, Law and Tourism
-
(creator_code:org_t)
- Cheltenham, UK : Edward Elgar Publishing, 2022
- 2022
- English.
-
In: Encyclopedia of Tourism Management and Marketing. - Cheltenham, UK : Edward Elgar Publishing. ; , s. 742-744
- Related links:
-
https://urn.kb.se/re...
Abstract
Subject headings
Close
- The customer-based destination brand equity model (CBDBE) captures knowledge about the complex relationships between tourists and tourism destination brands (e.g., Buhalis and Park, 2021; Chekalina, Fuchs and Lexhagen, 2018; Tran, Nguyen and Tran, 2021). Theoretically, the CBDBE model is derived from cognitive psychology and depicts tourists’ complex responses to a tourism destination’s name. The model aims to understand the multi-dimensional brand-related memory structures that tourists hold about a destination. As a managerial tool, the CBDBE model allows us to measure a destination brand’s strength and thus evaluate a destination’s marketing success. Destination managers use the CBDBE model to identify areas that allow them to upgrade destination marketing strategies, promotional campaigns and destination product development (Tran et al., 2019).
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publication and Content Type
- ref (subject category)
- kap (subject category)
Find in a library
To the university's database