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Comparing Audience ...
Comparing Audience Responses to Televised Debates : A Cross-National Study of Germany and Sweden
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- Maier, Michaela (författare)
- University of Koblenz-Landau
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- Strömbäck, Jesper, 1971- (författare)
- Mittuniversitetet,Institutionen för informationsteknologi och medier (-2013),Demokratiinstitutet Demicom
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(creator_code:org_t)
- 2008
- 2008
- Engelska.
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Ingår i: International Association for Media and Communication Research’s Annual Conference.
- Relaterad länk:
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https://urn.kb.se/re...
Abstract
Ämnesord
Stäng
- Whereas televised debates between the main contenders in presidential races or parliamentary elections have a long history in some democracies, they are a rather new phenomena in other countries. There is still rather limited research regarding the processing and the impact of po-litical TV-debates outside of the U.S., and comparative studies in this area are extremely rare. Furthermore, there are virtually no comparative studies on the processing and impact of po-litical TV-debates using RTR-measurements. Thus, the main purpose of this paper is to report on a study comparing audience responses to televised debates in Germany during the 2005 election campaign and in Sweden during the 2006 election campaign. Using content analyses, pre- as well as posttest questionnaires and immediate audience re-actions to the debates measured by RTR technique, this paper will compare the overall reac-tions to the debates, to specific parts of the debates, and the size of the effects on the evalua-tions of the candidates. Based on these results, a second purpose of this paper is to discuss the opportunities and limitations of comparative research on perceptions and effects of televised debates.
Ämnesord
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications (hsv//eng)
Nyckelord
- Effects
- TV-debates
- real-time response
- Media and communication studies
- Medie- och kommunikationsvetenskap
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)