eBusiness Readiness, Intensity and Impact : An Austrian Hotel Study

• ICT impact studies typically disregard infrastructural, organisational and environmental factors responsible for e-Business adoption. The paper presents an approach which shows how contextual factors determine both e-Business adoption and impact, respectively. The research is grounded in Innovation Diffusion Theory and is empirically based on surveys undertaken in the Austrian hotel sector. By referring to Zhu and Kraemer’s (2005) e-Business impact model the approach elucidates how the use of e-Business applications affects the performance of hotel businesses. Data gathered in the course of an online survey is analysed by linear structural equation models.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Nyckelord

Business and economics

Ekonomi

Publikations- och innehållstyp

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