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Customers affecting...
Customers affecting M&A integration
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- Öberg, Christina, 1970- (author)
- Linköping University, Linköping, Sweden
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(creator_code:org_t)
- 2010
- 2010
- English.
- Related links:
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https://urn.kb.se/re...
Abstract
Subject headings
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- The purpose of this paper is to describe what roles customers play in merger and acquisition (M&A) integration. Based on studies of eight M&As, it is concluded that customers may (i) limit integration intentions, (ii) be reasons for pre-integration reconsiderations, (iii) be used as an argument against integration, (iv) not act according to integration intentions, and (v) actively work against integration. Customers’ actual activities, but also how the M&A parties believe that customers will act, impact the degree of integration. The paper contributes to research on M&A integration through pointing at how customers impact integration realisation. The paper further contributes to research on M&As according to the network approach through highlighting how an M&A is not merely a response or trigger to change, but an embedded event where actions, beliefs and mutuality impact integration realisation.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publication and Content Type
- ref (subject category)
- kon (subject category)
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