Using network pictures to study inter-organisational encounters

• This paper describes and illustrates how a network picture methodology can create understandings of external parties in mergers and acquisitions (M&As). Recent studies have brought attention to the limited use of qualitative research methods and the overlooked marketing perspective in M&A studies. Network pictures refer to how individual actors in companies perceive their company's business network. The paper develops a protocol and illustrates its use through a single case study. Network pictures are described in terms of actors, resources and activities on a relational level and on a network level. Using such pictures enables the capturing of how M&As are processed by business partners and how external parties' activities impact M&A decisions, knowledge which will contribute to the M&A literature.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Acquisition

Methodology

Merger; Network

Picture

Sense-making

Företagsekonomi

Business Studies

Acquisition

Methodology

Merger

Network

Picture

Sense-making

Marketing

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)