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An exploratory stud...
An exploratory study on the adoption of mobile services through social media
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- Gao, Shang, 1982- (författare)
- School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China
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- Gopalakrishnan, Vijayakumari (författare)
- Department of Electronics Engineering, Government Polytechnic College for Women, Madurai, India
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- Ganapathy, Ramesh (författare)
- Department of Computer Science and Engineering, KLN College of Engineering, Pottapalayam, Madurai, India
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- Gopalakrishnan, Sundar (författare)
- Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway
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(creator_code:org_t)
- Piscataway, NJ : IEEE, 2012
- 2012
- Engelska.
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Ingår i: 2012 International Conference on Systems and Informatics. - Piscataway, NJ : IEEE. - 9781467301992 ; , s. 2588-2592
- Relaterad länk:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- With the advancement of information communication technology, mobile devices find its utility growing gradually for various business domains. Moreover, there has been considerable growth of business opportunities over social media provides a win-win situation for both business stakeholders and end users. Therefore, it is believed that further research on the usage of mobile services through social media is needed. In this research, we aim to explore the potential factors which would affect the adoption of mobile services through media social. As a result, we present an adapted mobile services acceptance model and propose seven factors which could potentially influence users' intention to use mobile services through social media.
Ämnesord
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Information Systems, Social aspects (hsv//eng)
Nyckelord
- Context
- Social Media
- the Adoption of Mobile Services
- Transparency
- Trust
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)
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