Enablers and barriers to design-driven innovation : a case study at a Swedish wood furniture wholesaler

• This paper discusses the enablers and barriers to design-driven innovation at a Swedish wood furniture wholesaler. Design-driven innovation focuses on innovating the purpose a product has to a customer. This is a relatively new concept which is not yet thoroughly explored. A case study is conducted to identify the enablers and barriers to this type of innovation. In line with literature, the enablers were identified prior, throughout and after product development, whereas the barriers were only found in later phases. To conclude, this paper will present implications and suggestions for further research on the enablers and barriers to design-driven innovation.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

design-driven innovation

enablers and barriers

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)