Kombinerade mobilitetstjänster på landsbygd och i mindre tätorter– resultat från förstudien KomILand

• Different types of mobility services in small towns and rural areas can increase accessibility among theresidents and reduce the need to travel by one’s own car. The purpose of this pre-study is to preparefor future demonstration projects for combined mobility (CM) in small towns and rural areas byproviding data on location, users, services and financing. Several activities have been carried out:identification of geographically appropriate areas and ongoing projects worldwide; analysis of userneeds; identification of service design and business models; and mobilization of local and regionalinvolvement. Services and business models have been developed using The Osterwalder BusinessModel Canvas. Several characteristics have been identified that a small town or rural area should havein order for CM to function. Services that could be included in a service package in a CM rural servicehave been validated theoretically in the fictional town of Småtorp. A public actor needs to provideorganisational and digital platforms to local organisations, and KomILand-consultants. KomILand cancontribute profitability, reduce mobility costs for customers, contribute new customers to the publictransport operators, and lead to increased sustainability for society, if there is a robust and qualitativepublic transport system as a basis

Nyckelord

Landsbygd

mobilitetstjänster

MaaS

kollektivtrafik

affärsmodeller

Publikations- och innehållstyp

vet (ämneskategori)

rap (ämneskategori)