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Market Orientation and Business Culture in Eastern Germany
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- Borg, Erik, 1961- (author)
- Södertörns högskola,Företagsekonomi
- Kirsch, Frank-Michael (author)
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- Åkerhielm, Renate, 1961- (author)
- Södertörns högskola,Företagsekonomi
- (creator_code:org_t)
- 2010
- 2010
- English.
- In: Proceedings of the 2010 Global Marketing Conference at Tokyo "Marketing in a Turbulent Environment". ; , s. 1103-1111
- Conference paper (peer-reviewed)
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- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
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- ref (subject category)
- kon (subject category)
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