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Audience-metric con...
Audience-metric continuity? Approaching the meaning of measurement in the digital everyday
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- Bolin, Göran, 1959- (författare)
- Södertörns högskola,Medie- och kommunikationsvetenskap,Södertörn University, Södertörn, Sweden
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- Velkova, Julia (författare)
- University of Helsinki, Helsinki, Finland
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(creator_code:org_t)
- 2020-03-18
- 2020
- Engelska.
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Ingår i: Media Culture and Society. - : Sage Publications. - 0163-4437 .- 1460-3675. ; 42:7-8, s. 1193-1209
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Abstract
Ämnesord
Stäng
- This article argues for an expansion of existing studies on the meaning of metrics in digital environments by evaluating a methodology tested in a pilot study to analyse audience responses to metrics of social media profiles. The pilot study used the software tool Facebook Demetricator by artist Ben Grosser in combination with follow-up interviews. In line with Grosser’s intentions, the software indeed provoked reflection among the users. In this article, we reflect on three kinds of disorientations that users expressed, linked to temporality, sociality and value. Relating these to the history of audience measurement in mass media, we argue that there is merit in using this methodology for further analysis of continuities in audience responses to metrics, in order to better understand the ways in which metrics work to create the ‘audience commodity’.
Ämnesord
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications (hsv//eng)
Nyckelord
- audience measurement
- audiences
- digital media
- disruptive methods
- everyday life
- metrics
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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