Japanese and Korean collaboration in creating K-pop : Iz One, TWICE and K-pop spaces in Tokyo

• K-pop groups and artists have been localised to appeal to the lucrative Japanese market since the early 2000s. However, the two successful girl groups TWICE and Iz One exhibit a new direction in K-pop, members of both Korean and Japanese origin within the same groups. By drawing upon the literature on localisation strategies and contentious Japan–Korea relations, ethnographic fieldwork and media sources, this article examines two locations in Tokyo in which K-pop consumption takes place. Contrary to the polarisation tendencies that signify current Japan–Korea relations in the political realm, the gendered K-pop spaces and Japan/Korea collaborations such as Iz One signify benign hybridity and localisation.  

Ämnesord

HUMANIORA  -- Annan humaniora -- Kulturstudier (hsv//swe)

HUMANITIES  -- Other Humanities -- Cultural Studies (hsv//eng)

Nyckelord

K-pop

South Korea

TWICE

Iz One

Japan

localization

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