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The Interplay of De...
The Interplay of Design and Marketing : a General Model
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- lindahl, Ingela (författare)
- Linköping University
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- Nordin, Fredrik, 1967- (författare)
- Stockholms universitet,Marknadsföring
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(creator_code:org_t)
- 2010
- 2010
- Engelska.
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Ingår i: Irish journal of management. ; 30:1, s. 1-20
- Relaterad länk:
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https://urn.kb.se/re...
Abstract
Ämnesord
Stäng
- Although many authors emphasise the differences and potential confl icts between productdesign and marketing, there appears to be a disagreement in how to handle suchdifferences and confl icts within organisations. This paper presents a novel and generalmodel that focuses on how different practices relating to design (self-oriented or commerciallyoriented) and marketing (product-oriented or market-oriented/customer-led) maybe combined, and discusses the coordination of marketing and design when combiningthese practices. By introducing such a general model, this paper contributes with a newperspective on tensions and synergies that exist between design and marketing.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- marketing
- design
- företagsekonomi
- Business Administration
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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