Trivial Attributes as Taste Enhancers : The Case of Strong and Weak Brand Berry Liquorice Pastilles

• In this study, we find that the addition of trivial attributes can improve product taste, brand attitude, and purchase intention. That trivial attributes had significant influence on product taste, important in all food and beverage categories, adds to the complexity of sensory perception. In an experiment with berry liquorice pastilles, the effects of trivial attributes seem to be stronger if  pastilles taste “intrinsically” bad and if they are introduced under a well-known brand. However, the addition of trivial attributes also have positive effects for an unknown (fictitious) brand.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Advertising effects

trivial attributes

taste

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)