Fashioning a Global City : Global City Brand Channels in the Fashion and Design Industries

• This paper approaches the ways in which fashion and design-based industrial actors contribute to creating images and myths that support global-city status. It is suggested that multi-channel systems of brand building and differentiation exist at regional and local levels, supportive of, and constituted by, cultural industries. The Italian city of Milan is used as a case study to show how the city is an arena where different brand channels are negotiated and formed to service fashion and design branding. For cultural industries, these systems are vital regional sources of advantage and necessary complements to other localized phenomena such as industrial agglomerations and clusters.

Ämnesord

SAMHÄLLSVETENSKAP  -- Social och ekonomisk geografi -- Ekonomisk geografi (hsv//swe)

SOCIAL SCIENCES  -- Social and Economic Geography -- Economic Geography (hsv//eng)

Nyckelord

Fashion and design; Global city; Brand building; Cultural industry; Economic geography

Economic geography

Ekonomisk geografi

Kulturgeografi

Social and Economic Geography

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)