Rookies to the Stock Market

• “Rookies tothe Stock Market”Martin Abrahamson*Working paper, please do not quote or publish, without permission from the author [Version,March2015]This study focuses on individual investors entering the stock market “rookies”. A unique data set reflecting all individual investor holdings in Swedish stocks over the sample period 2004 to 2010 is used to examine portfolio preferences.Although the average shareholder is aging,the study shows signs of rejuvenation, since rookies are attracted to the stock market. The results show that the majority of the rookies choose one well-known company for their first stock market investment.The rookie characteristics show gender differences, where female rookies have lower income, are older but hold larger portfolios than their male equivalent.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Finance

Investors

Behavior

Rookies

First Time Investors

Portfolio

Diversification

Företagsekonomi

Business Studies

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)