Price models: a missing link in business model research?

• Business models always include relationships – with suppliers, partners, market channels, and consumers – which involve commercial agreements. Such business contracts identify how payments are linked to various aspects of delivery. Among practitioners, the term “price model” is often used to describe this, in particular when prices are linked in a way that is seen as innovative. Mobile phones provide a typical example, where goods and services, fixed and variable fees, contract duration, etc are configured to make offerings competitive.We expected price models – not only with consumers but with suppliers, partners, etc – to have attracted research, and performed a literature survey. We found only a few contributions, which we report on. The relative lack of research led us to suggest fundamental conditions of pricing which we believe should be explored. Such research must be seen as important for understanding how a business model can be turned into commercially viable reality.

Publikations- och innehållstyp

vet (ämneskategori)

kon (ämneskategori)