Krytyczny nurt marketingu [Critical marketing stream]

• The chapter presents the main features of the critical stream of marketing, which becomes very popular in the global discourse of management science. This approach is a part of a broader Critical Management Studies stream and is focused on critical analysis of the unethical aspects of marketing, which are present in the dominant theory and practice of management.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

marketing

Critical Management Studies

consumerism

Frankfurt School

Publikations- och innehållstyp

vet (ämneskategori)

kap (ämneskategori)