Experiential knowledge and cost in the internationalization process

• Using a behavioral approach, this study identifies and delineates components of experiential knowledge in the internationalization process, Three hypotheses are developed and tested, They center around the lack of knowledge in the areas of foreign busines

Nyckelord

FOREIGN DIRECT-INVESTMENT; ENTRY-MODE CHOICE; SERVICE FIRMS; MULTINATIONAL-CORPORATIONS; MARKET KNOWLEDGE; ECLECTIC THEORY; STRATEGIES; EXPANSION; LOCATION; BEHAVIOR

Publikations- och innehållstyp

vet (ämneskategori)

rec (ämneskategori)