En tillgänglig butik – marknadsplats för konsumtionsmakt : An accessible store – a market place for consumption power

• Who doesn’t want the grocery shopping to be comfortable and simple rather than uncomfortable and complicated? Retail stores are important market places in which accessibility can make a difference and consumption power emerges. The purpose of this chapter is to study accessibility as a concept to see how it is translated in stores and experienced by older consumers. Complying with standards is not enough in order to make stores accessible for older consumers. As important is the consumer’s shopping experience. Furthermore, the actors in the “store actor network” in which different ideas of accessibility is negotiated and translated are many different ones, such as policy documents, standards, store owner, the store itself, personnel, goods, and customers. It is argued that accessibility is ”done” and given its meaning in a specific context: in a certain store, in assemblage with different actors, in a specific situation. It is also in these contexts that consumption power emerges. This will be discussed and illustrated with the help of some fictive situations occurring in a grocery store visited by a couple of older consumers. The chapter is part of a research project studying accessibility in retail stores for older consumers.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Konsumtion

konsumtionsmakt

tillgänglighet

detaljhandel

Publikations- och innehållstyp

vet (ämneskategori)

kap (ämneskategori)