Finding, reaching and comprehending-How accessibility in retailing can be enhanced for older consumers

• The paper aims to explore accessibility both as regulations for reaching accessibility for all in retailing and how it has been studied in retail research. The overall purpose is to increase the understanding of accessibility as a concept to see how it can be applied in retail stores to enhance accessibility for older consumers. Based on an overview of Swedish regulations and a review of earlier retail research, it becomes evident that complying with standards is not enough in order to make stores accessible for older consumers. Retailers have to consider accessibility in relation to consumers’ shopping experiences to succeed.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Accessibility

retailing

older consumers

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)