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Get a life(style)! – Marketing efforts to shape lifestyles and to satisfy their demands
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- Hagberg, Johan, 1973 (author)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Centre for Retailing,Department of Business Administration, Marketing Group
- (creator_code:org_t)
- 2012
- 2012
- English.
- In: 2nd Interdisciplinary Market Studies Workshop, Dublin, Ireland June 7-8, 2012.
- Conference paper (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- marketing
- lifestyle
- diet
- health
- market studies
Publication and Content Type
- ref (subject category)
- kon (subject category)
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