Managing Football – International & Global Developments

• •Understand the distinctive features of the football business and its international dimensions. •Identify and define the stakeholders in football business. •Identify international trends. •Enhance further trends based on a conceptual framework. •Develop own international strategies for the business of football. First the unique challenges in the management of football will be explored by introducing the “network of value captures” framework. The framework helps to analyse specific activities through which football can create value and competitive advantage. Subsequently, we will outline six “mini-cases” which will be linked to the framework. These cases depict the increasing internationalisation of football and its particular interest for research in the field of international business. After each case, at least one discussion question will be formulated. In the last section, we will provide a short conclusion, a glossary, guided readings, websites for further research interest, and guidelines for the discussion.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

football

football management

Publikations- och innehållstyp

ref (ämneskategori)

kap (ämneskategori)