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Governance in Multi...
Governance in Multi-Project Networks: Lessons from a Failed Destination Branding Effort
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- Gustafsson, E. (författare)
- School of Business and IT, University of Borås, Borås, Sweden,Högskolan i Borås
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- Larson, Mia, 1965 (författare)
- Lund University,Lunds universitet,Gothenburg University,Göteborgs universitet,Centrum för turism,Centre for Tourism,Institutionen för tjänstevetenskap,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Service Studies,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences,Department of Service Management, Lund University, Campus Helsingborg, Helsingborg, Sweden,Lunds universitet, Göteborgs Universitet
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- Svensson, Bo (författare)
- Mittuniversitetet,Avdelningen för samhällsvetenskap,ETOUR
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(creator_code:org_t)
- 2013-04-08
- 2014
- Engelska.
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Ingår i: European Planning Studies. - : Informa UK Limited. - 0965-4313 .- 1469-5944. ; 22:8, s. 1569-1586
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Abstract
Ämnesord
Stäng
- This article describes and analyses the process in which the establishment of a Christmas market led to an attempt to establish a regional destination brand named "Delightful Christmas". Our focus is on the network dynamics of the process, in particular its multi-project network characteristics. Empirical findings are based on qualitative data from personal interviews, participant observation and documentation in an action research approach. The process is analysed as a so-called project network (Hellgren & Stjernberg, 1995) involving different actors having different aims in event and destination brand development, thus creating a process with actors of existing, but resource-lacking, dependencies. Despite the disagreements between actors, the common beliefs and hopes for the integrated destination theme remained and innovative work continued for about three years in an environment where conditions were difficult due to insufficient financial resources, project coordination and long-term strategic planning. Conclusions concern the dynamics of a complex multi-project network organization and how its failure can be explained.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- TOURISM
- Environmental Studies
- Geography
- Planning & Development
- Urban Studies
- Business Administration
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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