Public Diplomacy in Germany

• Whereas public diplomacy has already been (widely) established in the U.S. as a field of practice and research, it is a rather new term and concept in Germany. Until now, only a few scholars have addressed public diplomacy in Germany and they have primarily focused on case studies. The first comprehensive, empirically grounded study on public diplomacy in Germany contributes to closing this research gap. The study looks at the understanding and practice of public diplomacy from three different perspectives: 1) it theoretically conceptualizes public diplomacy by applying approaches of communication science and sociology; 2) it depicts and discusses the historical development of public diplomacy in Germany; and 3) it empirically analyzes the practice of the most relevant German public diplomacy actors. On the basis of 32 expert interviews as well as a content analysis of the publicly available documents and online activities of the respective organizations, this research project explores the basic understanding of public diplomacy as well as the functions, aims, target groups, tools, and structures of PD used in Germany, while contextualizing the findings in an international comparison.

Ämnesord

SAMHÄLLSVETENSKAP  -- Statsvetenskap -- Globaliseringsstudier (hsv//swe)

SOCIAL SCIENCES  -- Political Science -- Globalisation Studies (hsv//eng)

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Communication Studies (hsv//eng)

Nyckelord

Public diplomacy; strategic communication; Germany

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