A theoretical framework of decision making explaining the mechanisms of nudging

• We present a theoretical model to clarify the underlying mechanisms that drive individual decision making and responses to behavioral interventions, such as nudges. The model provides a theoretical framework that comprehensively structures the individual decision-making process applicable to a wide range of choice situations. We also identify the mechanisms behind the effectiveness of behavioral interventions-in particular, nudges-based on this structured decision-making process. Hence, the model can be used to predict under which circumstances, and in which choice situations, a nudge is likely to be effective. (C) 2020 The Author(s). Published by Elsevier B.V.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Nyckelord

Nudge

Decision making

Behavioral intervention

organ donation

defaults save

social norms

rationality

reminders

choice

nudges

model

Business & Economics

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)