A Participating Audience? News Commenting and Blogging in the Swedish online environ-ment

• Online interactivity and participation within journalistic and other contexts seems to be more and more of an important topic, in the publishing field as well as in discussions about democ-racy and political issues. With new ICT technology everyone online could easily produce and publish content, which is usually considered positive in modern democratic societies. Editors and journalists in mainstream media have shown to be somewhat reluctant to audience as co-producers and to user-generated content. A national Swedish questionnaire survey also shows a quite reluctant audience with only little interest in participating in creating content on news sits and blogs. It seems that those who are participating in these senses are younger persons who are often willing to try new applications online and who seem to consider this kind of activity initially being more of entertainment then of use in every day life.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

Nyckelord

participation

interactivity

commenting

UGC

user contribution

blog

blogging

Publikations- och innehållstyp

vet (ämneskategori)

kon (ämneskategori)