The Contribution of Free Dailies and News on the Web - is Readership strictly Decreasing?

• The declined reading of morning papers has been considered as a problem in modern countries within the last decades. It is especially young people who are abandoning the subscribed morning paper. During the same period new forms of newspapers such as free dailies and online news has developed. The purpose of this paper is to analyse the development of readership among young Swedish persons in the 2000s. The data analysed is conducted through a postal survey to 6.000 persons each year since 1986. When adding new forms of newspaper, the readership level is very stable even among young persons. It can be problematized, however, what should be considered as a newspaper in the 21st century. Evening tabloids online is not the same as a subscribed local morning paper regarding content and function.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

Nyckelord

newspaper

readership

free dailies

online news

Publikations- och innehållstyp

vet (ämneskategori)

kon (ämneskategori)