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Users as a hidden r...
Users as a hidden resource for creativity : findings from an experimental study on user involvement
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- Kristensson, Per (författare)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Magnusson, Peter R. (författare)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Matthing, Per (författare)
- Karlstad University (SE)
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(creator_code:org_t)
- Wiley, 2002
- 2002
- Engelska.
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Ingår i: Creativity and Innovation Management. - : Wiley. - 1467-8691 .- 0963-1690. ; 11:1, s. 55-61
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Abstract
Ämnesord
Stäng
- The main objective of this article is to report the empirical findings from a study on user involvement in service innovation. In doing this, we seek to answer the question of how user involvement affects the originality of new service ideas. An experimental investigation was carried out which included 54 participants arranged into three groups of creative users, ordinary users and professional service developers. The empirical data revealed that the users produced more original ideas than the company’s professional service developers. It is thus suggested that business organizations attempt to innovate original products would benefit from involving their customers.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publikations- och innehållstyp
- art (ämneskategori)
- vet (ämneskategori)
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