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Value-based Selling...
Value-based Selling in the Service-dominated Business Landscape: Creating, Acting, and Organizing to Improve Customer’s Profits
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- Axelsson, Björn (författare)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Vilgon, Mats (författare)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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(creator_code:org_t)
- 2018-05-15
- 2018
- Engelska.
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Ingår i: Organizing Marketing and Sales: Mastering Contemporary B2B Challenges. - : Emerald Publishing Limited. - 9781787549685 - 9781787549692 ; , s. 77-94
- Relaterad länk:
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https://research.hhs...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- A second theme is a discussion about solution sales relative to product sales and also systems selling. We also provide a comparison between business ventures focusing on selling goods, a goods-dominant logic, relative to services, a service-dominant logic. This comparison is made with reference to the two underlying themes of the book, the solution-oriented business and the continuously ongoing organizing activities.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publikations- och innehållstyp
- kap (ämneskategori)
- vet (ämneskategori)
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