Public diplomacy bridging ideological difference: affinity vs confrontational approaches

• This paper explores the content and style of two communicative approaches to public diplomacy intended to mitigate ideological tensions between countries. The aim of the paper is to contribute to new knowledge of public diplomacy as cultural practice by examining the characteristics of its enactment and consequences for the public debate in domestic and foreign contexts.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Communication Studies (hsv//eng)

Nyckelord

public diplomacy

ideology

embodiment

ambassador

Publikations- och innehållstyp

kon (ämneskategori)

ref (ämneskategori)