Digital Corporate Communication and Internal Communication

• Internal communication is becoming increasingly digital. This chapter deals with how digital internal communication can be understood and discusses the implications of the digitalization of internal communication for organizations and organizing. It reviews previous definitions of internal communication and digitalization and proposes a definition of digital internal communication. It reviews previous studies on various aspects of digital internal communication and discusses what is changing and what remains the same as internal communication turns increasingly digital. The chapter critically examines problematic issues of the ongoing digitalization of internal communication and discusses the Swedish Transport Administration as an illustrative example of digital internal communication. It concludes with suggestions for future research directions.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Communication Studies (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

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