La lechera y el lobby : Análisis del discurso de los grupos de presión de la industria láctea europea

• This article presents the main results of the author’s doctoral research (Ruiz Carreras, 2021), with a general goal to study the discourse of the pressure groups of the European Dairy Industry (EDI) from a non-speciesist perspective. To do so, the EDI is examined as an economic and influential actor, identifying the companies and key pressure groups, and analyzing the discourse constructed regarding the cows exploited by the industry and regarding the nutritional recommendations.The analysis shows that the EDI adapts its narrative to current public concerns related to science, health, the environment and animal welfare, contradicting them at the same time. Particularly noteworthy is the denial of the interests of the animals exploited for their maternal secretions through a representation that reifies them and obviates their capacity for sentience, autonomy and individuality.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Communication Studies (hsv//eng)

SAMHÄLLSVETENSKAP  -- Annan samhällsvetenskap -- Övrig annan samhällsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Other Social Sciences -- Other Social Sciences not elsewhere specified (hsv//eng)

LANTBRUKSVETENSKAPER  -- Husdjursvetenskap -- Husdjursvetenskap (hsv//swe)

AGRICULTURAL SCIENCES  -- Animal and Dairy Sience -- Animal and Dairy Science. (hsv//eng)

Nyckelord

Pressure groups

critical discourse analysis

dairy industry

political economy

Critical Animal Studies

Publikations- och innehållstyp

art (ämneskategori)

ref (ämneskategori)