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Social Imaginary of...
Social Imaginary of the Hijras: Dominant Cultural Narratives Mediating Ritualistic Consumption of Transgender and Gender Non-Binary Consumers in Bangladesh
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- Shahriar, Hossain (author)
- Lund University,Lunds universitet,Marknadsföring,Företagsekonomiska institutionen,Ekonomihögskolan,Marketing,Department of Business Administration,Lund University School of Economics and Management, LUSEM
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Patsiaouras, Georgios (editor)
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Fitchett, James (editor)
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Earley, AJ (editor)
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(creator_code:org_t)
- 2020
- 2020
- English 3 s.
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In: Research in Consumer Culture Theory : Proceedings of the Consumer Culture Theory Conference Leicester 2020 - Proceedings of the Consumer Culture Theory Conference Leicester 2020. - 9788794006033 ; 3, s. 97-99
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Abstract
Subject headings
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- This research interrogates ritualistic consumption of hijras, Transgender and Gender Non-Binary individuals in Bangladesh, manifested in a perpetual negotiation of ideologies, myths, religion, politico-legal and sociocultural imperatives. The study enacts social imaginaries of hijras to animate how hijras are oppressed but occasionally granted peripheral inclusion, journey through a liminal rite of passage into communitas and co-opt hegemonic ritualistic consumption, and has been relegated from being viewed in the trope of purity to pollution. The study contributes to prior CCT theories on marginalisation/stigmatisation and literature on intersectionality of gender.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publication and Content Type
- kon (subject category)
- ref (subject category)
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