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Spaces of identity ...
Spaces of identity in the city : Embracing the contradictions
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- Cassinger, Cecilia (author)
- Lund University,Lunds universitet,Institutionen för strategisk kommunikation,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Strategic Communication,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences
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- Thelander, Åsa (author)
- Lund University,Lunds universitet,Institutionen för strategisk kommunikation,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Strategic Communication,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences
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Kavaratzis, Mihalis (editor)
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Giovarnardi, Massimo (editor)
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Lichrou, Maria (editor)
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(creator_code:org_t)
- 2017
- 2017
- English.
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In: Inclusive place branding : Critical Perspectives on Theory and Practice - Critical Perspectives on Theory and Practice. - 9781317216728 - 9781138659247 ; , s. 70-81
- Related links:
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https://lup.lub.lu.s...
Abstract
Subject headings
Close
- Several studies demonstrate the value of residents’ voices in the place branding process, however, relatively little is known about how residents experience participating in place branding campaigns and the consequences for place identity. This chapter explores the question of whether participatory branding initiatives could potentially lead to more inclusionary representational spaces in the city. Knowledge about how such spaces are produced can inform the maintenance of place brand on the strategic level and how it may include the needs of the local community. The study shows that contradictions within spaces could be useful to preserve on a strategic level in order to increase the awareness of marginalized interest in the city’s identity. Contradictions highlight asymmetries in power relations between groups and interests in the city and are difficult to resolve, thus they create ambiguous spaces in which the place identity is continuously reworked and negotiated.
Subject headings
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Communication Studies (hsv//eng)
Keyword
- place branding
- place identity
- space
- city
- particpation
- social media
Publication and Content Type
- kap (subject category)
- ref (subject category)
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