Exploring the influence of the visual attributes of Kaplan’s preference matrix in the assessment of urban parks: A discrete choice analysis

• A significant majority of the literature on natural environments and urban green spacesjustifies the preferences that people have for natural environments using four predictors defined byKaplan’s preference matrix theory, namely coherence, legibility, complexity, and mystery. However,there are no studies implicitly focusing on the visual attributes assigned to each of these fourpredictors. Thus, the aim of this study was to explore the influence of nine visual attributes derivedfrom the four predictors of Kaplan’s matrix on people’s preferences in the context of urban parks. Adiscrete choice experiment was used to obtain responses from a sample of 396 students of GolestanUniversity. Students randomly evaluated their preferences towards a set of potential scenarioswith urban park images. The results of a random parameter logit analysis showed that all of theattributes of complexity (variety of elements, number of colors, and organization of elements) andone attribute each of coherence (uniformity), mystery (visual access), and legibility (distinctiveelements) affect students’ choices for urban parks, while one attribute each of mystery (physicalaccess) and legibility (wayfinding) did not affect the choices. Furthermore, the results indicated apreference for heterogeneity of the attributes. The findings of this study can provide instructions fordesigning parks.

Ämnesord

LANTBRUKSVETENSKAPER  -- Lantbruksvetenskap, skogsbruk och fiske -- Landskapsarkitektur (hsv//swe)

AGRICULTURAL SCIENCES  -- Agriculture, Forestry and Fisheries -- Landscape Architecture (hsv//eng)

MEDICIN OCH HÄLSOVETENSKAP  -- Hälsovetenskap -- Folkhälsovetenskap, global hälsa, socialmedicin och epidemiologi (hsv//swe)

MEDICAL AND HEALTH SCIENCES  -- Health Sciences -- Public Health, Global Health, Social Medicine and Epidemiology (hsv//eng)

NATURVETENSKAP  -- Geovetenskap och miljövetenskap -- Miljövetenskap (hsv//swe)

NATURAL SCIENCES  -- Earth and Related Environmental Sciences -- Environmental Sciences (hsv//eng)

TEKNIK OCH TEKNOLOGIER  -- Samhällsbyggnadsteknik -- Arkitekturteknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Civil Engineering -- Architectural Engineering (hsv//eng)

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