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- Biel, Anders, 1948-, et al.
(författare)
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The willingness to pay–willingness to accept gap revisited: The role of emotions and moral satisfaction
- 2011
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Ingår i: Journal of Economic Psychology. ; 32:6, s. 908-917
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Tidskriftsartikel (refereegranskat)abstract
- While many earlier studies have found that people’s maximum willingness to pay for having a good is often substantially lower than their minimum willingness to accept not having it, more recent experimental evidence suggests that this discrepancy vanishes for standard consumption goods when an incentive-compatible design without misconceptions is used. This paper hypothesises that there is nevertheless a discrepancy for goods with a perceived moral character, such as contributions to a good cause, and moreover that the reason for this discrepancy can largely be explained by differences in emotions and moral perceptions. The results from a real-money dichotomous-choice experiment, combined with measurements of emotions and morality, are consistent with these hypotheses
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