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  • Communicating Politics. Political Communication in the Nordic Countries
  • 2008
  • Samlingsverk (redaktörskap) (övrigt vetenskapligt/konstnärligt)abstract
    • Modern politics is mediated politics, and the media constitute the most important source of information and channel of communication between the governors and the governed. Media and politics are thus inextricable linked together, with the media playing an important role in contemporary democracies and for political processes. While this is true for virtually all advanced democracies, there are still important differences between countries depending on, for example, their media systems and political systems. The purpose of Communicating Politics: Political Communication in the Nordic Countries is consequently to de-scribe and analyze both the political communication systems and cases of political communication processes in Denmark, Finland, Iceland, Norway and Sweden. Taken together, the chapters explore differences as well as similarities between the Nordic countries, and provide a broad view of political communication systems, practices and research perspectives in the Nordic countries.
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  • Populist Political Communication in Europe
  • 2016
  • Samlingsverk (redaktörskap) (övrigt vetenskapligt/konstnärligt)abstract
    • In an increasing number of countries around the world, populist leaders, political parties and movements have gained prominence and influence, either by electoral successes on their own or by influencing other political parties and the national political discourse. While it is widely acknowledged that the media and the role of communication more broadly are key to understanding the rise and success of populist leaders, parties and movements, there is however very little research on populist political communication, at least in the English-speaking research literature. Originating from a research project funded by the European Cooperation in the field of Scientific and Technical Research (COST), this book seeks to advance this research. It includes examinations 24 European countries, and focuses on three areas within the context of populism and populist political communication: populist actors as communicators, the media and populism and citizens and populism.
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  • Global Political Marketing
  • 2009. - 1
  • Samlingsverk (redaktörskap) (övrigt vetenskapligt/konstnärligt)abstract
    • Innehåll: 1. Global Political Marketing by Jennifer Lees-Marshment 2. A Framework for Comparing Political Market-Orientation by Jesper Strömbäck 3. Political Marketing in Germany by Michaela Maier, Jens Tenscher & Kirsten Schüller 4. Political Market-Orientation in a Multi-Party System: The Swedish Case by Jesper Strömbäck 5.New Zealand Political marketing: marketing communication rather than the product? Jennifer Lees-Marshment 6. Australian Political Marketing: Substance backed by style by Andrew Hughes and Stephen Dann 7. Political Marketing in the United States: From Market- Towards Sales-Orientation? Jonathan Knuckey 8. UK Political marketing: a question of leadership? Jennifer Lees-Marshment and Robin Pettitt 9. The Level Of Market-Orientation Of Political Parties In Greece Danis Kotzaivazoglou and Yiorgos Zotos 10. Political Salesmen in Hungary Balázs Kiss and Zsuzsanna Mihályffy 11.The Czech Case: Social Democratic Or Social Market Party? Anna Matušková, Otto Eibl and Alexander Braun 12. Testing the Market Orientated Model of political parties in a non-western context: The case of Taiwan Dafydd Fell and Isabelle Cheng 13. Political Marketing in Ghana Kobby Mensah 14. Political Marketing in a weak democracy: the Peruvian case Pedro Patrón Galindo 15.Political Marketing Techniques in Russia Derek Hutcheson 16. Political market orientation in Japan Masahiko Asano and Bryce Wakefield 17. Implementing and interpreting market orientation in practice: lessons from Britain Roger Mortimore and Mark Gill 18. Political marketing, party behaviour and political science Mick Temple 19. Global Political Marketing: Analysis and Conclusions Jennifer Lees-Marshment, Chris Rudd and Jesper Strömbäck    
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