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  • Aagerup, Ulf, 1969- (författare)
  • The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
  • 2010
  • Licentiatavhandling (övrigt vetenskapligt)abstract
    • Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies.The first attempts to illustrate what effect, if any, user imagery has on fashion brands. It is an experiment designed to show how the weight of users affects consumers’ perceptions of mass market fashion brands. The findings show that consumers’ impressions of mass market fashion brands are significantly affected by the weight of its users. The effect of male user imagery is ambiguous. For women’s fashion on the other hand, slender users are to be preferred.In the second study I examine what effects these effects have on assortments. I compare the sizes of mass market clothes to the body sizes of the population. No evidence of discrimination of overweight or obese consumers was found -quite the contrary.The reasons for these unexpected findings may be explained by the requirements a brand must fulfil to make management of the customer base for user imagery purposes viable. The brand must be sensitive to user imagery; a requirement that mass market fashion fulfils. However, it must also be feasible for a company to exclude customers, and while garment sizes can be restricted to achieve this, the high volume sales strategy of mass market fashion apparently cannot.
  • Abrahamsson, Kajsa H., et al. (författare)
  • Patients´views on periodontal disease; attitutes to oral health and expectancy of periodontal treatment: a qualitative interview study
  • 2008
  • Ingår i: Oral Health & Preventive Dentistry. - 1602-1622. ; 6:3, s. 209-216
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose:The aim of the study was to explore and gain an understanding of patients' views on their periodontal conditions, their perceived impact of periodontitis on daily life, as well as their attitudes to oral health and expectations of treatment.Materials and Methods:The study subjects were patients with chronic periodontitis, who had been referred to a specialist clinic. The constant comparative method for grounded theory was used to collect and analyse the data. Audiotaped, open-ended interviews were conducted after periodontal examination, but before treatment. The interviews were transcribed verbatim and consecutively analysed in hierarchical coding processes and continued until saturation was reached (n = 17). In the analysis, a conceptual model that outlined the steps involved in the diagnosis of periodontitis was generated. The core concept of the model, keeping up appearance and self-esteem, was related to the following four additional categories and their dimensions; doing what you have to do trying to live up to the norm, suddenly having a shameful and disabling disease, feeling deserted and in the hands of an authority, and investing all in a treatment with an unpredictable outcome.Results:The results illustrated that subjects diagnosed with chronic periodontitis felt ashamed and were willing to invest all they had in terms of time, effort and financial resources to become healthy and to maintain their self-esteem. However, they perceived a low degree of control over treatment decisions and treatment outcome.Conclusions: The results demonstrate the vulnerability of patients diagnosed with chronic periodontitis and emphasise the importance of communication in dentistry.
  • Ahlborg, Tone, et al. (författare)
  • Assessing the quality of the dyadic relationship in first-time parents: development of a new instrument.
  • 2005
  • Ingår i: Journal of family nursing. - 1074-8407. ; 11:1, s. 19-37
  • Tidskriftsartikel (refereegranskat)abstract
    • The purpose of this research was to psychometrically evaluate the Dyadic Adjustment Scale (DAS), modified for use with new, first-time parents by extending the items of communication, sensuality, and sexuality. A total of 820 Swedish respondents, 6 months after the birth of their first child, participated in the study. Psychometric evaluation was conducted with factor analysis. The obtained factor structure was tested with multitrait analysis program. Thirty-three itemswere found to fit into a five-factor solution, explaining 50% of the total variance. Descriptive data revealed thatmost new parentswere satisfied with their intimate relationship in general, but dissatisfied with their sexual lives. Themodified DAS, now called the Quality of Dyadic Relationship Instrument includes 33 items and seems to be a useful, updated measurement for assessing quality of the intimate relationship in new first-time parents.
  • Ahlborg, Tone, et al. (författare)
  • Quality of the Intimate and Sexual Relationship in the First-Time Parents Six Months After Delivery
  • 2005
  • Ingår i: Journal of Sex Research. - Syracuse, N.Y. : Society for the Scientific Study of Sexuality. - 0022-4499. ; 42:2, s. 167-174
  • Tidskriftsartikel (refereegranskat)abstract
    • This study aimed to describe the quality of the intimate relationship among parents six months after the birth of their first child. The Dyadic Adjustment Scale (DAS) has been modified and used on 820 responding first-time parents, of which 768 were couples. The results reveal that most parents were happy in their relationship, but both mothers and fathers were discontented with the dyadic sexuality. "Being too tired for sexual activity" was a problem, especially for the mothers, and the most common frequency of intercourse was once or twice per month. The result does not support the assumption that the couples compensate the lacking sexuality with sensuality. Good communication within the couple was associated with higher levels of several dimensions of the intimate relationship, especially dyadic consensus and satisfaction. Thus, one way to stabilize and strengthen a relationship when dyadic sexual activity is low would be to emphasize dyadic communication and sensual activity.
  • Aldrin, Viktor, 1980- (författare)
  • Eamon Duffy, Marking the Hours
  • 2008
  • Ingår i: Kyrkohistorisk årsskrift. - 0085-2619. ; 2008:108:1, s. 187-188
  • Recension (övrigt vetenskapligt)
  • Aldrin, Viktor, 1980-, et al. (författare)
  • Images of Devotion in Swedish Wall Paintings
  • 2006
  • Ingår i: International Medieval Congress, Leeds University, Storbritannien.
  • Konferensbidrag (övrigt vetenskapligt)abstract
    • In the first paper, devotional activities such as praying and worshipping in wall paintings, will be analysed. The wall paintings were the illiterate man's manual where he was taught the essentials of Christian faith and devotion.
  • Aldrin, Viktor, 1980- (författare)
  • Prayer in Peasant Communities: Ideals and Practices of Prayer in the Late Medieval Ecclesiastical Province of Uppsala, Sweden
  • 2010
  • Doktorsavhandling (övrigt vetenskapligt)abstract
    • The aim of this study has been to identify, explain and delineate praying among peasant communities in the ecclesiastical province of Uppsala, Sweden. Four aspects have been examined through the perspectives of ideals and practices, namely the standards of prayer, devotional prayer, prayer in times of need and prayer cultures. The standards of prayer considered the physical and mental behaviour of the praying peasant woman or man. The most ordinary way to act during prayer was to stand with hands together, palm against palm, and to pray in the vernacular often using mental themes to enhance the devotion. Devotional prayers were foremost the three ‘standard’ prayers Paternoster, Hail Mary and Apostolic Creed, and could be used separately or combined. Prayer in times of need was possibly considered a matter of praying to saints, something that cannot be proven to have been either practiced or recommended on other, ordinary occasions where God and the Virgin Mary were considered the proper recipients of prayer. A few authentic prayers exist that were possibly said by peasant women and men in connection with miracles and these show the ability to construct elaborate prayers and to propose businesslike agreements with saints. These three prayers were required knowledge for a peasant woman or man and were put to the test in order to become a godparent, and were therefore made available in the vernacular by the parish priests. Ways to maintain the prayer cultures were through mnemonic techniques, and indulgences stipulating and confirming prayers used or to be used in connection with certain churches, days and places within the churches. Name saints could also be used, since the person and the name saint were considered to have a special bond. Prayer could also be used as protection for the living; since a prayer was considered to generate either merits or favours from a celestial patron to his or her client. The prayer life of those belonging to peasant communities was both elaborate and full of nuances.
  • Aldrin, Viktor, 1980- (författare)
  • Saluting Aron Gurevich and His Legacy - A Round Table Discussion
  • 2010
  • Ingår i: International Medieval Congress, Leeds University, Storbritannien.
  • Konferensbidrag (övrigt vetenskapligt)abstract
    • A Round Table Discussion on the Legacy of the late A. Gurevich and a book dedicated to his memory and ideas Saluting Aron Gurevich: Essays in History, Literature and Other Related Subjects (Brill, Spring 2010). The session will unite the contributors of the volume, its editor, illustrator, as well as Gurevich's longtime friends, colleagues, and disciples. It should interest and attract all those interested in historians' role in history, Soviet historiography, medieval popular culture, Scandinavian medieval history, historical anthropology, and historical research in general. Participants include Viktor Aldrin (Göteborgs Universitet), John H. Arnold (Birkbeck College, University of London), Michael Clanchy (Institute of Historical Research, University of London), Francisca Shilova (Independent Scholar, Amsterdam), and Yury Zaretskiy (State University, Higher School of Economics, Moscow).
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